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Nprep - Head - Marketing

Nprep - Head - Marketing

NprepRajasthan, India
2 days ago
Job description

Head - Marketing

About NPrep

NPrep is an early-stage, fast-growing startup focused on transforming how students and professionals prepare for competitive exams and skill-based learning. Our team is passionate about delivering value through innovation, community, and engaging content. We are looking for a marketing leader who thrives in startup environments and can build a brand that inspires millions.

Role Overview

As Head of Marketing, you will be responsible for leading and scaling our marketing initiatives with a strong focus on organic growth, brand storytelling, and digital presence. You will oversee a multidisciplinary marketing team of ~10 members including video editors, designers, social media leads (Instagram, YouTube), and interns and drive strategies that accelerate audience engagement, community growth, and brand awareness.

Key & Leadership

  • Define and execute the overall marketing strategy aligned with NPreps growth objectives.
  • Lead, mentor, and grow a diverse marketing team of 10+ professionals across creative and digital functions.
  • Establish efficient processes for campaign execution, performance tracking, and content quality.

Organic & Digital Growth

  • Drive organic marketing across platforms like YouTube, Instagram, and LinkedIn to build strong audience engagement.
  • Develop viral and educational content strategies to enhance brand visibility.
  • Collaborate closely with product and content teams to ensure consistent messaging and storytelling.
  • Brand & Community Building

  • Build and strengthen NPreps brand voice and positioning in the education and test-prep ecosystem.
  • Engage with online communities, influencers, and partners to drive authentic connections.
  • Design campaigns that convert audience trust into measurable growth.
  • Analytics & Optimization

  • Monitor marketing performance using key KPIs (engagement, reach, conversion, retention).
  • Implement A / B testing and data-driven insights to improve campaign effectiveness.
  • Manage marketing budgets efficiently to achieve maximum ROI.
  • Why NPrep

  • Opportunity to shape and scale a brand from the ground up.
  • Creative autonomy with a high-performing and passionate team.
  • Fast-paced, impact-driven environment with strong growth potential.
  • Ideal Profile

  • Hands-on marketing experience in startups, edtech, or consumer-facing brands.
  • Proven record in organic marketing and building digital communities.
  • Strong understanding of social media trends, storytelling, and content virality.
  • Experience managing and mentoring creative teams.
  • Data-oriented mindset with creative flair and execution capability.
  • Leadership qualities with the ability to work independently and thrive in fast-paced environments.
  • (ref : iimjobs.com)

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    Head Marketing • Rajasthan, India

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