Task Robots - Manager - Digital Marketing

Your day to day responsibilities shall encompass :

• Plan and execute digital media campaigns by identifying the optimal media platforms to use for the campaign and executing effective campaigns with utmost precision
• Collaborating with clients and media planners to set goals, troubleshoot, and execute campaigns
• Maintain and operate day-to-day campaign spend and allocation for client's media portfolio on various platforms (e.g., pay-per-click search engine marketing, paid inclusions, social ads, display, video, programmatic and other pay-for-performance marketing / ads)
• Simultaneously manage various client's / media campaigns from ideation to completion
• Monitor analytics, business data, build actionable insights and execute optimization recommendations to improve campaign performance
• Ability to understand a client's business goals, to anticipate future needs and help determine the ideal media solution
• Stay updated on the latest trends and best practices in digital marketing and specialized platforms
• Work closely with the product development, sales and technical account management to drive platform innovation and capture market opportunity

What you'll need to succeed in the role :

(ref : iimjobs.com)