About the company
SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What's in it for YOU
- SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
- Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
- Dynamic, Inclusive and Diverse team culture
- Gender Neutral Policy
- Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
- Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
Maximize sales inflow at the E-apply website through effective use of digital media, Manage Digital Partners & ensure optimum conversion levels.
Role Accountability
Implement the digital marketing strategy for all allocated channels and partners (Email, SMS, SEM, Display, Social, Remarketing, Content, etc.)Manage allocated digital channels, creative agencies and partners such as online financial marketplaces, aggregators, and / or affiliatesDrive new card application volume through e-apply channel by effectively leveraging digital mediaDrive new partner onboarding for higher application volumes, including conducting ongoing commercial negotiations with themWork with partners to improve quality of applications to increase approval rates & new account conversionsManage Digital campaign budgets and schedules to ensure CoA is within approved limitsOptimize display creatives for affiliatesMaintain daily account analytics with PartnersExplore and implement industry best practices and leading trends in digital marketing within SBI CardIdentify and incorporate relevant tools / technology solutions to build efficiencies in organic and digital campaign efforts.Measures of Success
Online campaign management & Web analyticsNew Account (Digital) AcquisitionPartner Management, Stake Holder coordination and managementCost of AcquisitionTechnology Integration & MonitoringTechnical Skills / Experience / Certifications
In-depth understanding of the Digital Medium - Email, Social, SEO / SEM, Display, RemarketingBroad understanding of technology behind digital marketingKnowledge of commercials involved in digital media buyingHands-on experience in implementing digital marketing initiativesCompetencies critical to the role
Customer OrientationAnalytical AbilityData InterpretationVerbal & Written CommunicationQualification
MBA or Relevant Post Graduation
Preferred Industry
Digital Marketing Agencies / E-commerce / Banking / Financial Services / Telecom