Team Lead / Assistant Manager, Field Marketing

In This Role, You Will :

• Develop optimized, targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions for hotels, venues and destinations
• Generate leads for our sales team to achieve sales bookings targets
• Build and maintain relationships with strategic marketing partners in the Europe region
• Curate content for the marketing campaign to support local campaign needs
• Plan and execute online demos / webinars and promote them in the region through various channels (email, paid social, generic social, etc)
• Work effectively across creative, content, digital, social, martech and operations teams across multiple regions to achieve goals
• Manage, measure, track, and report on metrics to evaluate campaign results and effectiveness across the mix

Cvent is looking for a Team Lead to help plan and execute marketing campaigns for Europe region for our MICE and transient technology solutions for hotels and destinations.

You will report to the marketing manager in India and work closely with UK and US counterparts.

The ideal candidate will have a good understanding of integrated, multi-channel marketing programmes across the entire customer journey, ideally in B2B marketing, in the technology sector or the hospitality industry.

The candidate should be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with physical, virtual and hybrid events and corporate communications.

Heres What You Need :

Skills Required

Digital Marketing, B2b Marketing, Hospitality Industry, Campaign Management, Lead Generation, Content Creation