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Assistant Manager - Marketing (B2B)

Assistant Manager - Marketing (B2B)

ConfidentialGurgaon / Gurugram
30+ days ago
Job description

Assistant Manager - Marketing (B2B)

Location : Gurgaon

Industry : Any Manufacturing into Industrial Products

Key Responsibilities

Lead generation and lead management

  • Generation of the leads using social media like LinkedIn and other web-based media.
  • Implement digital marketing strategy via Social / direct segment digital media, mobile media, digital campaign
  • Collect new leads from various marketing activities.
  • Classify and evaluate the Leads by segment and forward to segment manager.
  • Build up and update leads data base and CRM management.
  • Manage, provide support and assist sales team members with day-to-day duties and responsibilities.

MIS and reporting

  • Managing the Monthly MIS reports and CRM.( zoho, sales force etc)
  • Analyze market trends, forecast and set monthly / annual targets.
  • Monitor, assess and evaluate sales performance, market share and achievement of set targets.
  • Business Strategy - Formulate business plans and pricing strategies.
  • Account Retention - Ensure relationship with existing clients is maintained with minimal attrition.
  • Monitor the performance of all clients on a monthly basis and ensure review meetings are conducted with the top performing agencies.
  • Monitoring and evaluating industry trends as well as competition strategy.
  • Cross-department liaising, promotions, product launches and for problem resolution
  • Organize and attend seminars, trade shows, industry exhibitions, conferences, workshops and other events

    Qualifications & Experience

  • More than 5 years' experience in business-to-business marketing (B2B) and / or communications.
  • Excellent verbal and written English communication skills.
  • Possess a degree in communications, marketing or related field.
  • BBA / MBA from a reputed management school with proven academic record will be an added advantage.
  • Ability to write / edit internal and external communication materials and understanding of various media capabilities.
  • IT Proficiency / Social Media Fluency / Excellent presentation skills is a must.
  • Skills Required

    Lead Generation, Lead Management, Marketing, Crm

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    Assistant Manager Marketing • Gurgaon / Gurugram

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