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Assistant Marketing Manager
ConfidentialGurugram, Gurgaon / Gurugram, India30+ days ago
Job descriptionPartner with store teams to drive customer reactivation and repeat visits . Plan CRM activations that directly translate into in-store traffic & conversions . Analyze customer data at store level to identify churn triggers and win-back opportunities . Manage ICONIC's social media content calendar across Instagram, Facebook, LinkedIn. Develop campaigns that integrate loyalty stories, exclusive previews, and store experiences . Monitor and respond to community conversations to build engagement. Track social KPIs : reach, engagement rate, follower growth. Experience : 5 to 8 years in CRM, loyalty marketing, or digital marketing (fashion / retail / e-commerce preferred). Skills : CRM Tools : Salesforce, WebEngage, MoEngage, or similar. Social Tools : Meta Business Suite, Canva, Hootsuite, Sprout. Strong loyalty program understanding and offline-to-online CRM integration. Analytical bent of mind Background : Likely from retail-first organisations with loyalty programs (ABFRL, Reliance Brands, Shoppers Stop, Arvind Lifestyle, Marks & Spencer) or digital-first fashion brands with hybrid CRM + social teams (Myntra, Nykaa Fashion, Ajio) Education : Prefer someone with B.tech / Engineering background. Graduate / Postgraduate in Marketing, Business, or Media Studies. Compensation Expectation : ₹6 – 9 LPA.
Assistant Manager – CRM, Loyalty & Social Media , that drives customer retention, loyalty program performance, offline footfall, and brand engagement across digital platforms .
Role Overview
This role is responsible for executing CRM & loyalty campaigns , managing ICONIC's customer loyalty program , and ensuring footfall growth in offline stores while also driving social media presence . It requires a balance of analytical, operational, and creative skills to strengthen ICONIC's customer connect across channels.
Key Responsibilities
CRM & Loyalty
- Execute customer engagement campaigns (email, SMS, WhatsApp, app push).
- Manage ICONIC's loyalty program , ensuring customer acquisition, tier management, and redemption journeys.
- Work closely with retail operations to design CRM interventions that increase repeat visits & basket size .
- Track loyalty KPIs : active members, repeat purchase, retention uplift, and store-level penetration.
Offline Footfall & Retail Engagement
Social Media
Ideal Candidate Persona
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Skills Required
Salesforce, Canva, CRM Tools, hootsuite
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Assistant Manager Marketing • Gurugram, Gurgaon / Gurugram, India
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