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Digital Marketing Manager

Digital Marketing Manager

EcosteDelhi, DL, in
5 days ago
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Job description

Job Description

Job Description : Digital Marketing Manager

Company Name :   Ecoste

Location :   Shalimar Bagh

Employment Type :   Full-time

Role Overview

Ecoste is seeking a highly motivated and strategic   Digital Marketing Manager   to lead qualified lead acquisition, optimize the buyer journey, and strengthen brand presence across digital and offline channels. This role will primarily focus on the   GHB Vertical , driving impactful campaigns, trust-building initiatives, and digital innovation to accelerate sales growth and brand advocacy.

Role and Responsibility

1. Lead Generation & Campaign Management GHB Vertical

  • Design and execute a minimum of   2 targeted B2B campaigns weekly   (Email, WhatsApp, LinkedIn, etc.) to generate   100+ qualified builder leads per week .
  • Launch and manage   LinkedIn outreach campaigns   (InMails, posts, connection requests, content shares) to engage high-value prospects.
  • Execute   paid media campaigns   across Google, Instagram, and YouTube for builder-focused solutions (WPC Grille, Lamora & Metamask).
  • Drive leads through   CREDAI sponsorships, city chapter events, and industry networking .
  • Build strategic relationships with   Top 100 Architects   and secure opportunities for product presentations.

2. Lead Generation & Conversion (KPI)

  • Optimize the   buyer journey   to shorten sales cycles.
  • Develop   stage-wise communication flows   to move prospects customers repeat buyers brand advocates.
  • Create impactful   sales collaterals, offers, and MCBs   (marketing communication briefs) to maximize conversions.
  • 3. Trust Acceleration

  • Produce engaging   product videos   to highlight new applications and innovations.
  • Run   Metamask YouTube & Instagram campaigns   to build trust and brand credibility.
  • Publish   testimonials, site photos, and case study videos   for cross-channel usage.
  • Create   coffee table books, project documentation, and magazines (3x / year)   to reinforce authority in the industry.
  • Launch a   bi-monthly podcast   with real estate developers & subject matter experts, and produce   2 marketing / productivity videos monthly .
  • Maintain a   strong social media presence , including   daily posts and WhatsApp updates   to support lead generation and brand trust.
  • 4. Organic Presence & SEO

  • Develop   new landing pages   for product lines and improve website trust-building elements.
  • Implement   SEO strategies   to rank for industry-relevant keywords and enhance online visibility.
  • 5. MIS & Reporting

  • Create and maintain   detailed MIS dashboards   with predefined KPIs.
  • Deliver clear and actionable   campaign performance reports   for management review.
  • Achievement of   weekly builder lead generation targets .
  • Improvement in   lead-to-conversion ratio   and reduction of sales cycle time.
  • Engagement and reach across   digital campaigns (organic & paid) .
  • Delivery of   trust-building content   (videos, podcasts, magazines, testimonials).
  • Growth in   SEO performance and website traffic .
  • Accuracy and timeliness of MIS reports.
  • Requirements

    Desired Skills & Qualifications

  • Bachelors degree in Marketing, Business, or related field ( MBA preferred ).
  • 3-6 years of proven experience in   lead generation, campaign management, and digital marketing .
  • Strong expertise in   B2B marketing, paid media, and SEO .
  • Hands-on experience with   LinkedIn campaigns, Google Ads, Meta Ads, and YouTube marketing .
  • Strong content creation & storytelling abilities for   brand trust and engagement .
  • Analytical mindset with strong   reporting and MIS skills .
  • Ability to manage   multiple campaigns simultaneously   with measurable results.
  • Benefits

    Why Join Ecoste?

  • Lead   strategic marketing growth initiatives   in a high-potential vertical.
  • Exposure to   cutting-edge campaigns   across digital & offline platforms.
  • Work in a   collaborative and growth-oriented culture .
  • Be part of a company shaping the   future of eco-friendly building solutions .
  • Requirements

    Qualifications : Proven experience as an Executive Assistant, Personal Assistant, or in a similar role supporting senior executives. Excellent verbal and written communication skills. Strong organizational and time-management skills with the ability to multitask and prioritize effectively. High proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook) and other productivity tools. Ability to work independently and collaboratively in a fast-paced environment. Demonstrated discretion, integrity, and professionalism in handling confidential information. Preferred Qualifications : Bachelor’s degree in Business Administration, Management, or related field. Experience in supporting C-suite executives or board-level stakeholders. Familiarity with project management tools and techniques.

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