Develop campaign structures based on program requirementsDevelop media plans for programs inferring data from past campaignsDraw insights and conclusions with dataGood with data and analysis and can make data-backed campaign decisionsCollaborate with cross-functional teams to coordinate creatives and landing page developmentContinuously monitor campaigns 24 / 7, optimizing marketing bids and strategies to maximize ROIHas a good hold of English and can guide the creative team to get good output on copy, content creativesUtilize hands-on expertise in Excel Formulas and Pivot tables for simplified reportingPrepare daily, weekly, and monthly reports, providing insights on campaign performanceIs well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, EmailJob Requirement
EXPERTISE AND QUALIFICATIONS
- Experience with Salesforce is an added advantage
- Experience of having worked in lead generation business is an added advantage
- Paid marketing, performance marketing
- Microsoft Excel
- Excellent communication skills
- Understanding of channels and attribution
Skills Required
Marketing, Ms Excel, Lead Generation, Communication Skills, Salesforce