Assistant Manager - Sports Marketing

To ensure positive development of the adidas brand storytelling through Sports Marketing with the help of Athlete ambassadors in various sport categories leading with Cricket.

Execute strategy for Cricket in India through Sports Marketing.

Execute the India Team sport and Athlete Strategy, considering relevance to the local market.

Key Responsibilities :

• Have a keen eye on the sports scenario in India.
• Manage all aspects of kit servicing operations for TEAM INDIA - Men's, Women's, Youth, First Class, and Domestic teams.
• Work cross-functionally with the product and sourcing teams to maintain a safe inventory level for all TEAM INDIA requirements on an annual basis, the Future Tours Program.
• Work closely with Supply Chain Management to ensure timely deliveries to TEAM INDIA.
• Act as a liaison between adidas and BCCI, ensuring clear communication and alignment on product requests, marketing collaterals, and promotions.
• Identify opportunities for collaboration and partnership enhancement to strengthen the brand's presence in the cricketing community in India.
• Execute the sports marketing with the category lead developing contracted and non-contracted athlete rosters for all sports.
• Ensure global marketing guidelines are upheld during execution of concepts to the local market.
• Work with the Brand Comms team in the implementation of marketing events.

Key Relationships :

Professional Background :

Skills Required

Event Management, sports marketing, Communication