Job Title
Area Sales Retail
Function
Sales
Reporting to
Manager Retail Sales
Drive the Area revenues through effective sales process management. Responsible for sales and revenue enhancement via channel partners (ESA channel etc.)
Key ResponsibilitiesResponsibilities
Financial
Review and monitor the Area revenue performance in terms of actual sales growth and profitability as against targeted numbers; Take appropriate steps to reduce deviations, if anyEvaluate profitability of all Area customers and key accounts on a periodic basis; Identify issues, if any, and develop plans to meet the set profitability targetsTrack product-wise yields on a periodic basis; Identify issues, if any, and develop plans to meet the set yield targetsOperational
Achieve sales budget for the year channel wise and Grow base YOY ESA / RSP / CONSOLIDATORS.Appoint ESA / RSP / CONSOLIDATORS in the footprints and density as per the set target.Achieve ESA / RSP / CONSOLIDATORS channel Nil O / S.Manage the sales process for the Area and drive revenues for all products ( Retail, Cargo) in the Area through the area sales teams.Ensure adherence to Standard Operating Procedures (SOPs) by all sales teams and channel partners in the AreaImplement sales and marketing plans (as per organization strategy) for driving revenues, market share and profitability of all products in the Area, in collaboration with the Branch Sales TeamNegotiate rates & service offers with customers as per the set purviews, in consultation with Area head on case to case basisDevelop & retain existing customers and achieve base targets set for the products on a monthly basisEnsure enhancement in revenue in the Area through development of channel partnersMonitor channel partner performance, in terms of revenue generations, sales, profits, etc. generated from them on a regular basis and take corrective actions, if anyEnsure that the Area achieves collections as per set logic remittance and DSO targetEnsure updation of prospects details in SAFFIRE software package on a daily basisCommunicate & interact with internal & external customers on service issuesPeople
Provide direction, guidance and support to employees within the sales team in the Area to help them discharge their duties effectivelyEnsure that the sales team in the Area is adequately staffed as per the manpower requirementsKey Result Areas and Key Performance IndicatorsS. No
Key Result Areas
Key Performance Indicators
Growth in Area Revenues
% achievement on product-wise revenue and channel wise revenue targets in the Area (for all products)Achievement of yield targets (Yield / piece) for all productsDrive Market Growth
% increase in revenues from certain identified Industry Segments (e.g. Automotive, Life Sciences, etc.) / identified customers within the AreaDrive enhancement in revenues via channel partners in the Area
Revenue targets achieved as per plan through RSPs and other channel partnersEnsure timely collections for the Area
Logic Remittance targetAccount Receivables (within 7 days of the billing)Drive Sales capability, productivity and adherence to process
Adherence to Sales KPIsEnsure Effective Development of New Products
Support in new Product Development and launch in Area as per planEnsure Performance Driven Culture
Adherence to Performance Management system timelines and guidelinesDrive employee morale and engagement
Employee Attrition (%)Skills Required
Revenue Enhancement