The Marcom Avenue - Assistant Manager - Business Development

A 360degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics.

Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

For more info : the Role :

We are seeking a highly motivated and results-driven Assistant Manager Business Development to fuel our revenue growth.

You will play a pivotal role in client acquisition, lead generation, relationship management, and positioning The Marcom Avenue as a one-stop strategic partner.

You will work across a diverse set of industries, leveraging our multi-disciplinary service offering to close deals and build long-term partnerships.

Key Responsibilities :

• Client Acquisition & Lead Generation
• Identify and engage with potential clients across industries (startups, corporates, brands, institutions).
• Execute outreach strategies tailored to different sectors, showcasing our integrated service capabilities.
• Build and maintain a high-quality sales pipeline through networking, referrals, digital outreach, and events.
• Consultative Selling & Service Positioning
• Understand client business models, challenges, and goals to recommend tailored solutions.
• Develop and pitch bundled service offerings (e.g., SEO + Creative + Ads or PR + Events + Consulting).
• Prepare persuasive presentations, customized proposals, and case studies.
• Relationship Management
• Build strong, trust-based relationships with clients to drive retention and long-term value.
• Act as a liaison between client stakeholders and internal teams to ensure seamless delivery.
• Conduct regular client reviews to identify upselling opportunities.
• Market Research & Competitive Insights
• Stay updated on industry trends in digital, PR, and experiential marketing.
• Benchmark competitors and identify positioning strategies to stand out.
• Share actionable market insights and client feedback with leadership for service innovation.
• Revenue Growth & Sales Reporting
• Meet and exceed monthly and quarterly revenue targets.
• Maintain accurate records of sales activity, pipeline status, and forecasts in CRM tools.
• Report performance metrics to senior leadership and contribute to strategic planning.

Performance KPIs :

Must-Have Skills & Qualifications :

Preferred Qualifications :

What We Offer :

(ref : iimjobs.com)