GM - Marketing & Pre-Sales

Job Summary

§ This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map.

§ Candidate is responsible for PR, Corporate communications, Media management, Digital marketing, advertising and Presales

Key Roles and Responsibilities

Strategic Focus

§ Develop Maestro marketing strategy

§ Direct and oversee the Maestro marketing function to identify and develop new customers for products and services.

§ Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.

§ Develop the Maestro brand philosophy.

§ Establish and implement short- and long-range goals, objectives, policies, and operating procedures.

§ Develop approach / target plans for each segment identified; develop Positioning strategy for each product / segment group

§ Assess alignment of new product launch

Operational Focus

§ Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.

§ Allocate the marketing budget to various product and spend categories

§ Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behavior and real estate trends

§ Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication

§ Supervise the planning and development of Maestro marketing and communications materials.

§ Represent Maestro at various community and / or business meetings to promote the company.

§ Supervise the preparation, issuance, and delivery of exhibits, and promotion programs.

§ Define and articulate brand positioning vis-à-vis target customer segment

§ Identify the brand trademark architecture, brand look and feel

§ Ensure legal protection of trademarks identified

§ Develop plans for tracking and monitoring brand performance and value

§ Identify and evaluate co-branding opportunities

§ Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities

§ Identify, evaluate, select and monitor promotions channels and media partners

§ Identify promotional schemes based on marketing strategy and sales plan

§ Allocate promotions budget to promotional schemes

§ Define and agree on promotions effectiveness measurement mechanisms

§ Calculate the ROI of the promotional schemes and campaigns. Take measures to improve the ROI

§ Develop primary research objectives to understand buying patterns, preferences

§ Initiate, track and monitor consumer oriented primary research initiatives

§ Implement the research findings in the new marketing campaigns and advertisements

§ Monitor the press releases in media and give inputs for the press releases

§ Generate leads through exhibitions, advertisements, campaigns and promotions

People Focus

§ Recruit, develop and retain staff, partnering with Human Resources.

§ Responsible for managing his / her team by enforcing HR policies and procedures

§ Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews

§ Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery

§ Identify training needs for the team

§ Responsible to counsel and retain the top / critical talent and keep the attrition rate low

Education and Experience

§ Masters in Business Administration (MBA) with Marketing specialization from reputed university

§ Minimum of 10 years of experience with at least 5 years in Real Estate Industry with desired experience of leading a team of at least 10+ members.

Leadership Competencies and Skills

§ Good interpersonal and customer facing skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment

§ Good team working skills and ability to work with minimal supervision

§ Proven desire to update product knowledge and skill set where required

§ A conscientious, flexible and can do working style

§ Good oral communication skills. Ability to communicate with both customers and colleagues at all levels of seniority and liaise.