JOb Description :
Letstrack Brand is renowned Multinational Company encircling the world, full of people and businesses movingsafelyandsecurely in a well-protected but non intrusive grid. Letstrack is a trusted technology partner for some of the most lovedbrandsofthe world that benefit from our Industrial Business Management Solutions by keeping the humans at the helm.
Job Title : Brand & Performance Marketing Manager.
Location : Gurgaon
Type : Full-time | On-site
About the Role
We’re looking for a full-stack marketing powerhouse who lives and breathes content, performance, and brand. Someone who can grow social media from scratch, lead creative teams, run ads, experiment with newplatforms, andhustle across both B2C and B2B spaces, from healthcare to tech to books. You’ll have the opportunity to build new-age brands and grow established ones across exciting sectors likeIoT, wellness, publishing, and more.
Key Responsibilities
1. Social Media & Content
- Grow Instagram, YouTube, Linkedin, Facebook, X organically and through paid
- Build and execute strong storytelling-led content calendars
- Manage short-form video production, scripts, posts, reels
- Collaborate with design / video / editorial team
2. Creative & Brand
Lead the creative team (copy + design + video)Ensure brand consistency across all touchpointsConceptualize brand campaigns & product launches3. Performance Marketing
Run Meta, Google, and e-commerce ad campaignsOwn budgets, optimize for ROAS, CAC, and conversionsTest & scale new channels : podcasts, influencer collabs, programmatic4. B2B & Offline Marketing
Execute B2B lead-gen through WhatsApp, cold outreach, and LinkedInOrganize offline events / pop-ups / partnershipsBuild GTM plans for healthcare, IoT, and books5. SEO & Analytics
Drive organic traffic via SEO & content strategyUse tools like GA, Meta Business, Search Console, etc.Report on KPIs, growth, content performance6. AI & Automation (Nice-to-Have)
Comfortable using AI, CRM & Automation toolsWilling to learn and experiment with new techWhat You Bring
3–6 years of full-stack marketing experience (B2C or both)Proven success in growing social media accountsHands-on with ad platforms and creative toolsStrong project management and multitaskingCurious mindset, eager to try new formats and mediumsTeam leadership & creative direction experience is a plusKPIs You’ll Be Measured On
Growth in social media followers, engagement, and reachROAS, CAC, and conversion metrics for adsBrand awareness metrics (search lift, reach, share of voice)SEO traffic and keyword rankingsNumber and quality of leadsCampaign performance and execution speed