CRM - Specialist

Job Description - CRM Specialist

We are seeking a detail-oriented and data-driven CRM Specialist to join our Customer Lifecycle team. As a CRM Specialist, you will be responsible for executing customer lifecycle campaigns, driving engagement, retention, and customer satisfaction through effective use of CRM tools and automation platforms. You will play a key role in understanding customer behavior and implementing targeted communication strategies.

Key Responsibilities :

• Execute and manage CRM campaigns across the customer lifecycle (onboarding, engagement, retention, and re-engagement).
• Work with customer data to identify touchpoints, pain points, and opportunities for engagement.
• Build and run personalized communication plans and loyalty programs to drive customer stickiness.
• Assist in the development of strategies to reduce churn and improve retention metrics.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure alignment in lifecycle communication.
• Monitor campaign performance, track KPIs, and generate reports to measure effectiveness.
• Segment customer data and implement targeted strategies for each segment.
• Leverage marketing automation and CRM tools (e.g., CleverTap, MoEngage) for campaign execution.

Qualifications :

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Skills Required

Customer Segmentation, Ms Excel, Journey Mapping, Crm Systems