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APAC & EMEA CRM Manager

APAC & EMEA CRM Manager

ConfidentialBengaluru / Bangalore
20 days ago
Job description

Job description

Responsibilities :

CRM (Continuous) Strategy Development

  • Develop and implement comprehensive CRM strategies to enhance customer acquisition, retention, and satisfaction.
  • Collaborate across EMEA & APAC sales, marketing, and customer services to align CRM initiatives with overall business objectives.
  • Optimise the lead to cash process and identify opportunities for improving customer interactions and satisfaction.

Change Management

  • Ensure that Calderys users and the organisation adopt and embrace Salesforce to be the cockpit for sales teams.
  • Manage regular communications on Salesforce (e.g. new features); responsible for training of all sales teams across EMEA & APAC by following a strong change management approach.

    • Performance Management

  • Establish KPIs to measure the effectiveness of CRM initiatives.
  • Regularly review and report on CRM performance (including usage), using insights to refine strategies.

    • Data Management

  • Ensure maintenance of customer / product segmentation to identify key customer / product groups and tailor strategies accordingly.
  • Industry trends and best practices
  • Stay updated on the latest CRM trends, tools, and best practices in the B2B sector.
  • Continuously seek opportunities to innovate and improve CRM processes.
  • Profile / Competencies :
  • Education & Core Competencies
  • A technical graduate or a master s in business administration (MBA)

    • C ore Competencies (Job related)

  • Proven experience as a CRM Manager or in a similar role, preferably in a B2B environment.
  • Strong understanding of CRM systems and processes (Salesforce).
  • Experience with customer segmentation, campaign management, and customer journey mapping.
  • Proactive, detail-oriented, and capable of managing multiple projects simultaneously.
  • Proficient in Microsoft Office Suite and CRM software.
  • The candidate should have a background as a former consultant with leading firms like IBM, PwC, or Deloitte. The candidate should have extensive experience in managing CRM Salesforce implementations and possess specific expertise in applying Salesforce solutions in a manufacturing sector.

    • Core Competencies (Cultural)

  • Executive Performance : Ability to Influence, engage and advise various (strong) stakeholders across the business.
  • A doer : this is a doing role, not just an oversight role. Must have a bias for action, speed in execution and personal accountability to achieve results.
  • Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Strong communication and interpersonal skills, with the ability to build relationships and work collaboratively.

    • Skills Required

    Sales, Customer Acquisition, Sales Force, Crm

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