Senior Manager Consumer Insights

Role Overview :

Designation / Title : Senior Manager / Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities :

Quantitative Analysis :

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building :
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration :
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements :

Preferred Qualifications :