Senior Specialist, Marketing Operations

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Senior Specialist, Marketing Operations

Overview

The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role

In This Technical Marketing Role, You Will

• Create marketing materials to support lead gen campaigns across email, social and web : forms, landing pages, email, nurture journeys etc.
• Implement A / B tests for emails and landing pages to drive engagement and conversion.
• Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.
• Develop and run ABM and LinkedIn ad campaigns.
• Maintain content governance, metadata / taxonomy, and operational documentation.
• Lead end-to-end delivery of large-scale marketing initiatives.
• Analyze campaign performance and create dashboards and reports.
• Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).
• Present insights, campaign results, and project plans to senior stakeholders.
• Recommend best practices for lead generation, scoring, nurturing, and campaign setup.

All About You

The ideal candidate for this position should have :

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Skills Required

Javascript, Css, Html, Sql