Role Summary
This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.
Functional Areas :
- Generative AI Marketing :
- Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
- Email & Lifecycle :
- Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
- Marketing Operations :
- Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
- Digital Marketing :
- Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO / CRO activities.
Skills Required
Digital Marketing, Emailing, Marketing Operations