Senior Analyst - Marketing Operations

Responsibilities

We are seeking a highly experienced and strategic Senior Marketing Operations Analyst with 5-7 years of hands-on expertise in Salesforce Marketing Cloud (SFMC) and deep familiarity with Customer Data Platforms (CDPs). This role is ideal for a technically proficient professional who thrives in complex campaign environments and can lead advanced segmentation, personalization, and data integration efforts.

Experience with Salesforce Data Cloud (CDP) is preferred, though exposure to other platforms such as Snowflake, Adobe Experience Platform, or similar is also valuable.

Key Responsibilities

• Develop and execute sophisticated audience segmentation strategies using Data Extensions, Filters, and advanced SQL queries.
• Design and optimize multi-step Customer Journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization (MCP).
• Lead CDP integrations to enable unified customer profiles and support real-time personalization across channels.
• Manage and monitor multi-channel campaign deployments, including email, push notifications, and web personalization.
• Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.
• Partner with cross-functional teams (marketing, analytics, engineering, and design) to build scalable, data-driven solutions.
• Document campaign architecture, maintain deployment records, and contribute to automation and data management best practices.

Qualifications

Required Qualifications (Must have)

Additional Information

Preferred Qualifications (Good to have)

Skills Required

Css, Salesforce Marketing Cloud, snowflake , Json, Html, Sql