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HiLabs - Senior Marketing Manager
HiLabsPune, India30+ days ago
Job descriptionDrive an engaging content strategy across various formats (blogs, whitepapers, case studies, videos, decks, podcasts, and more!) Collaborate with product, sales, and leadership teams to craft narratives tailored to resonate with US payer executives Manage the content calendar while actively contributing to writing, editing, and publishing Own the end-to-end GTM plans for exciting product launches, webinars, events, and strategic partnerships Build, run, and optimize integrated marketing campaigns designed to generate and nurture leads Transform marketing insights into actionable plans that elevate awareness and pipeline growth Execute dynamic digital campaigns (email, paid search, retargeting, social, and more) while tracking performance metrics Leverage data to refine messaging, optimize conversions, and report ROI to stakeholders Manage SEO / SEM strategies in collaboration with agencies or internal teams Work closely with sales, design, product, and leadership to align marketing with overarching business goals Maintain and optimize our marketing stack (Hubspot, Trello, WordPress, Canva, Google Analytics, etc.) Drive automation, workflows, lead scoring, and campaign tracking within Hubspot CRM 7-10 years of proven experience in B2B SaaS marketing with ownership across content, brand, and performance Strong storytelling ability with a knack for crafting messages that captivate executive-level audiences Deep understanding of demand generation, inbound / outbound marketing, and ABM strategies Strong grasp of tools like Hubspot, Trello, Google Analytics, SEO platforms, and LinkedIn Campaign Manager Excellent writing and verbal communication skills Bachelor's degree in marketing, business, communications, or a related field Preferred : MBA from a reputed institute Experience working in high-growth startups or scaling marketing teams from the ground up A personal passion for healthcare innovation, AI, or data-driven transformation Familiarity with graphic or video editing tools (e.g., Canva, Adobe Premiere, Descript)
Senior Marketing Manager & Messaging :
- Define and evolve HiLabs' vibrant brand identity, tone of voice, and messaging across all platforms
- Ensure consistent and compelling positioning across all channels-website, social media, collateral, media, and beyond!
Content & Thought Leadership :
GTM & Campaign Execution :
Performance Marketing & Analytics :
Team & Tools :
Requirements :
Bonus If You Have :
(ref : iimjobs.com)
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Senior Marketing Manager • Pune, India
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