Experience Level : 5-8 years.
Company Overview :
- Founded over 15 years, we are a trusted messaging leader for businesses around the globe.
- We work with customers from small, mid-size businesses to large global enterprises across industries including contact centers, financial services, higher education, retail, staffing, wellness and more.
- Our commitment to every customer is, "We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition".
Job Overview :
We're hiring a Sales Development Manager to build and lead our SDR function across both SMS- Magic and Conversive.You'll drive outbound pipeline in the US region and support field / event-driven sales.Responsibilities include hiring, coaching, and managing SDRs; owning outbound execution; collaborating with sales / marketing to improve funnel conversions; managing inbound SDR activity; supporting event-based meeting bookings; recycling leads; and reporting performance.Key Responsibilities :
Team Building & Leadership.Hire, onboard, and scale SDR team across both products.Develop training programs for outreach, qualification, objection handling.Design variable comp plans tied to pipeline / revenue.Conduct regular 1 : 1s, call reviews, coaching sessions.Outbound & Inbound Pipeline Generation.Own outbound campaigns and top-of-funnel pipeline in the US.Drive meeting bookings and pipeline for SMS- Magic & Conversive.Support inbound SDR execution for MQLs and form submissions.Build re-engagement programs for old CRM leads.Sales Support for Events & Field Travel.Coordinate with field reps to pre-book meetings for events / travel.Work with marketing / sales for event-specific prospect lists and cadences.Ensure SDR support for sponsorships, conferences, field campaigns.Collaboration & Alignment :
Partner with Marketing on lead quality, targeting, and messaging.Work with AEs to define qualification criteria and optimize hand-offs.Share SDR insights with Product Marketing and RevOps.Reporting & Process Optimization.Track SDR KPIs : meetings booked, pipeline sourced, Conversion rates.Manage dashboards in Salesforce and HubSpot.Continuously refine play books, messaging, workflows.Key Result Areas (KRAs) & Metrics :
Meetings Booked : Qualified meetings per SDR / month.Pipeline Sourced : Pipeline generated by SDR team.Conversion Rates : Outreach- Meeting, MQL- SQL, SQL- Opportunity.Ramp & Hiring : Time to hire / ramp new SDRs.Recycled Leads : Pipeline contribution from old leads.Event Support : Meetings booked around events.Compensation-linked KPIs : Pipeline / revenue influence.Requirements :
Technical / Functional Competencies :
Essential :
5-8 years B2B SaaS sales, with 2+ years managing SDR / BDR teams.Proven ability to build and scale outbound SDR teams.Strong outbound pipeline creation for the US region.Experience with Salesforce and HubSpot.Skilled with engagement tools (Outreach, Sales loft, Apollo).Comfortable managing dashboards, pipeline reports.Experience with higher-end SMBs across industries.Proficient in messaging frameworks, sequences, objection handling.(ref : iimjobs.com)