Area Business Manager, Delhi, Reebok
ConfidentialDelhi30+ days ago
Job descriptionAct as the key relationship manager with franchisees on operational aspects, ensuring alignment with SOPs and business standards. Encourage franchisee investments in new projects and store enhancements. Maintain strong communication and collaboration with franchisees to ensure business consistency and growth. Undertake regular store visits to review merchandise effectiveness. Recommend assortment changes and flag merchandise gaps based on store performance and consumer trends. Collaborate with central merchandising team for stock optimization at the regional level. Monitor store opening timelines to ensure punctual and smooth launches. Oversee operational adherence for : Cash Management Stock Management Cost Controls Housekeeping and Visual Standards Staff Attendance Lead new store openings, including recruitment and end-to-end management of the store opening checklist . Conduct regular SOP audits , identify operational gaps, and initiate corrective action. Ensure that store operating standards are consistently met and maintained. Drive compliance to CRM procedures and aim for high customer registration rates. Analyze customer behavior across stores to understand demographic / psychographic variations. Use insights to localize store strategies and optimize product or service offerings. Build rapport with top customers (approximately 20 per store) to strengthen loyalty and engagement. Work with marketing to adapt strategies that resonate with local consumer needs and preferences. Recruit Store Managers in consultation with the Regional Manager. Conduct quarterly performance appraisals and reviews for store managers. Motivate and engage retail teams to foster a high-performance culture. Set weekly sales targets based on market trends, store capability, and business goals. Monitor budget compliance and set monthly spend plans. Facilitate training with Store Managers and Customer Care Associates : Identify specific skill gaps Promote best-practice sharing across stores Ensure execution of training calendar Sales Marketing Sales & Marketing Alignment Retail Retail – Store Operations Operations Franchisee Management Team Management Customer Engagement Budget Management
Location : Delhi
Work Experience : 3 to 7 years
Education : Masters
Key Result Areas & Supporting Actions
Tapping Business Potential for the Region
- Ensure effective execution and quality monitoring of the footfall generation plan.
- Provide timely and strategic inputs for store business planning.
- Conduct structured competition mapping —compile competitor data on sales, offers, and merchandise across markets to identify emerging threats and opportunities.
- Generate leads for the Regional Manager, highlighting potential for new stores and untapped business areas.
- Sales & Marketing Alignment : Support local marketing execution to drive footfalls in alignment with business and sales goals.
Franchisee Management
Merchandise Management
Store Operations
Understanding Consumer Needs
Team Management & Performance Enablement
Desired Skills and Experience
Skills Required
Sales, Marketing, Business Acquisition, business alignment, Marketing & Sales
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Area Manager • Delhi
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