Digital Marketing Manager

Role Overview :

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM (Google Ads), social media, email, and other online platforms. The role requires a strategic thinker with hands-on experience in lead generation, brand building, and analytics-driven marketing.

Key Responsibilities :

Develop and implement digital marketing strategies to achieve business goals.

Manage and optimize campaigns on Google Ads, social media platforms (Facebook, Instagram, LinkedIn, X, etc.), and other relevant channels.

Drive SEO strategies to improve organic traffic and search rankings.

Plan, execute, and monitor content marketing, email campaigns, and paid promotions.

Analyze campaign performance using analytics tools (Google Analytics, Ads Manager, etc.) and provide actionable insights.

Lead the digital marketing team and coordinate with internal stakeholders for campaign alignment.

Manage the marketing budget efficiently to maximize ROI.

Stay updated with the latest trends, tools, and best practices in digital marketing

Key Requirements :

Minimum 5 years of proven experience in digital marketing with hands-on campaign management.

Strong experience in SEO, Google Ads, social media marketing, and lead generation.

Excellent knowledge of analytics, reporting, and performance measurement.

Strong project management, communication, and leadership skills.

Ability to work independently as well as in a collaborative environment

Preferred :

Experience in the financial services or product-based industry.

Exposure to marketing automation tools and CRM platforms.

What We Offer :

Opportunity to work in a fast-growing, innovative company.

Collaborative and learning-focused work culture.

Competitive compensation and growth opportunities.