GrowExx - Digital Marketing Lead

Responsibilities :

• Oversee brand consistency, usability, and performance.
• Drive email marketing and automated campaigns to scale outreach, nurture leads, and grow brand presence within the compliance and AI ecosystem.
• Drive sign-ups, conversions, and user adoption through targeted campaigns.
• Create and publish blogs, newsletters, and whitepapers aligned with compliance and AI trends
• Organize and promote online compliance events, demos, and thought-leadership webinars.
• Collaborate with industry experts and regulatory professionals to strengthen brand authority.
• Define KPIs and deliver monthly reports with actionable insights on reach, engagement, and conversion.
• Explore partnerships with media and industry platforms to amplify brand
• Continuously monitor trends in AI, compliance, and RegTech marketing for innovative brand strategies.
• Lead, mentor, and manage the digital marketing team across SEO, SEM, social media, content, and performance marketing.
• Stay updated on the latest digital trends, platforms, and technologies to keep strategies innovative and competitive.
• Plan and execute performance-driven campaigns across Instagram, X (Twitter), Google Ads, LinkedIn Ads, Facebook / Instagram, and other paid media platforms.
• Oversee SEO / SEM strategy to maximize website traffic, keyword ranking, and organic lead generation.
• Create dashboards and monthly reports on campaign ROI, Performance metrics, engagement, lead generation, and funnel efficiency

Key Skills :

Education and Experience :

Analytical and Personal skills :

(ref : iimjobs.com)