Senior Manager / Assistant General Manager

Role :

Planning & budgeting : D eveloping the annual plan including budget & ROI. Monitor funds utilization with respect to fulfilment of initiatives

Corporate Branding :

• Support in defining the ADH corporate brand and the functions
• Ensure long term brand objectives are kept in focus financial health, alignment with company's vision and objectives.
• Support Heads of various verticals and Marketing personnel in effectively positioning / launching individual business brands and developing their marketing strategies and programs around the analyzed customer information
• Maintain the Company presence on Social Media like Facebook & Twitter and also the company websites.
• Prepare the annual media calendar for radio channels and television
• Ensure adherence to defined brand guidelines (branding layout & display, media preference, media buying / planning norms)
• Communicate all group entities to have ADH branding policies enforced in their branding activities
• Ensure ADH as a brand is portrayed in a standard & uniform format.
• Keep consistency in our visual is one our key success of our brand, therefor any branding activity happens in any units should follow the Brand Guidelines. The areas covered in the same are as follows :

i) About the Guidelines

i) Brand Identity

ii) Logo usage

i) Special Usage

ii) Exclusion Zone & Sizes

iii) Brand Colors

iv) Background control

v) Misuse

vi) Brand typeface

vii) Stationaries

viii) Signage Orientation

ix) Logo on Images

x) Logo on Ads

xi) Brand Voice

Marketing communication strategy

Media Planning

Customer Research

Overall

Skills Required

Brand Management, Event Management