Performance Marketing Manager

Key Responsibilities :

1. Campaign Strategy, Planning, and Execution

○ Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels.

○ Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches.

○ Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.

2. Performance Optimization & Testing

○ Lead regular A / B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs.

○ Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates.

○ Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously.

3. Budget Management & ROI Maximization

○ Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS).

○ Implement advanced bidding strategies and budget management tactics to

4. Data Analysis & Reporting

○ Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders.

○ Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics.

5. Competitor Analysis & Industry Research

○ Conduct market research and competitive analysis to identify new opportunities and industry best practices.

○ Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance.

Qualifications :

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.
• 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.
• Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag

Manager, etc.).

Preferred Skills :