Performance Marketing Campaign Manager
ConfidentialBengaluru / Bangalore30+ days ago
Job descriptionAs a Performance Marketing Campaign Manager, you will play a critical role in improving the ROI and performance of our paid digital campaigns Your focus will be on optimizing campaigns that support our self-serve and sales efforts By leveraging analytics and performance insights, you will ensure that our digital campaigns are performing effectively, driving demand, and contributing to revenue growth You will collaborate closely with the Performance Marketing teams regional channel leads and broader Growth Marketing teams to enhance our paid media efforts through data-driven insights and campaign management Campaign Optimizations : support regional channel leads with campaign measurement, and optimization Ensure campaigns are aligned with performance targets to generate and accelerate the sales pipeline and overall company revenue Campaign Analysis : Analyze and assess the effectiveness of paid campaigns Advocate for reallocating budget towards high-performing campaigns and identify underperforming areas for improvement Optimization Plans : Proactively identify weaknesses in the current paid program and develop actionable plans to address these areas, enhancing overall campaign performance Performance Tracking and Reporting : Monitor key performance metrics (such as Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, and revenue) and report on campaign performance regularly to stakeholders Provide actionable insights to enhance overall effectiveness Market Optimization : Focus on uncovering and analyzing local market performance trends to enhance overall campaign effectiveness Monitor local campaigns closely and provide data-driven recommendations for optimization and testing to achieve better results Were looking for someone who meets the minimum requirements to be considered for the role If you meet these requirements, you are encouraged to apply The preferred qualifications are a bonus, not a requirement 8+ years of marketing experience, preferably in paid digital and direct response Expertise in being able to execute across multiple ad platforms : e g Meta, LinkedIn, Google, Bing, Display ad platforms Have paid digital acumen and a foundation on best practices (targeting, ad formats, optimization levers) and growth marketing concepts (attribution, incrementality) Advanced analytical skills; ability to analyze trends and decipher actionable insights from data Self starter; ability to juggle and drive multiple workstreams forward with minimal oversight Excellent written and verbal communication skills Demonstrated ability to collaborate cross-functionally with overseas teams Experience with SQL and / or data visualization tools 10+ years of work experience 10+ years of paid digital experience, preferably in paid social / display / search and direct response 5+ years of B2B marketing experience Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users This expectation may vary depending on role, team and location For example, Stripes in our Bucharest, Romania site have an 80% in-office expectation, and those in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible Stripe does not yet include pay ranges in job postings in every country Stripe strongly values pay transparency and is working toward pay transparency globally
About The Team
- Growth Marketing is a team of performance-driven marketers and channel specialists
- We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions
- We work globally, across all Stripe offerings and with all company segments from startups to the largest enterprises
What youll do
Responsibilities
Who you are
Minimum Requirements
Preferred Qualifications
In-office expectations
Pay and benefits
Skills Required
Digital Marketing, Writing, Data Visualization, Sql, B2b Marketing
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Performance Marketing Manager • Bengaluru / Bangalore
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