Performance Marketing Lead

About Us :

Founded in 2010, Ekya Schools is a chain of progressive K-12 schools in Bangalore, India offering Kindergarten & Montessori and Grades 1-12 affiliated to CBSE, ICSE and Cambridge IGCSE. With our in-house curriculum, students experience a rich learning journey designed to challenge, engage and excite.

Drawing on the legacy of the CMR Group of Institutions and the innovative, immersive methods of school systems around the world, the Ekya Schools were instituted with one aim – to teach children not just what to learn, but how to learn. Here, knowing how to learn is a skill in itself, and the key to creating lifelong learners with the means to adapt and thrive in a constantly changing world.

Position Overview :

As a Performance Marketing Lead, you will own and drive the end-to-end digital marketing strategy to generate high-quality leads and optimize conversions across the digital ecosystem. With a strong focus on Search Engine Marketing (SEM), Search Engine Optimization (SEO), and paid campaigns across platforms like Google, Meta, and YouTube, you will be responsible for crafting and executing a full-funnel performance marketing strategy that directly impacts admissions.

You will work closely with the admissions and marketing communication teams to analyze lead quality, campaign ROI, and conversion performance. Your expertise in Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and attribution modeling will guide strategic decisions that scale campaigns and improve marketing efficiency.

You will also lead CRM integration and lead nurturing initiatives across platforms ensuring seamless alignment between campaign messaging and admissions objectives. As a team player with a data-first mindset, you will play a pivotal role in shaping how our brand connects with progressive parents and builds trust through measurable impact.

This role is ideal for a strategic thinker who can toggle between high-level performance planning and hands-on execution, and is passionate about driving meaningful growth in the K–12 education space.

Key Responsibilities :

Strategic Planning & Execution :

• Develop and implement comprehensive performance marketing strategies across multiple channels, including Google Ads, Meta (Facebook / Instagram), LinkedIn and emerging platforms.
• Align marketing initiatives with business objectives to drive customer acquisition, retention, and revenue growth.

Budget Management & ROI Optimization

Data Analysis & Performance Monitoring

Cross-Functional Collaboration

Market Research & Competitive Analysis

Reporting & Stakeholder Communication

Key Skills & Competencies :

Qualifications & Experience :

We would love to hear from you!