Business Development Manager (Ad Tech)

Job Description

This is a remote position.

Company : Germane Media LLC

Job Description :

We are seeking a dynamic and results-driven Head of Publisher Development to lead our efforts in acquiring and onboarding publishers across CTV (Connected TV), Web, and In-App platforms. In this role, you will be responsible for building strong relationships, expanding our publisher network, and ensuring long-term strategic partnerships. You will also mentor a team to achieve acquisition targets and drive growth in the Ad-Tech space.

Responsibilities :

• Lead Publisher Acquisition Efforts – Identify, approach, and onboard new publishers within CTV, Web, and In-App domains to expand Germane Media’s network.
• Mentor and Guide – Manage and coach a team of Publisher Development Associates, fostering their skills in prospecting, relationship management, and negotiation.
• Strategic Outreach – Develop and execute effective outreach strategies via email, phone calls, LinkedIn, and other communication channels to attract high-value publishers.
• Relationship Building – Establish and maintain strong, long-term relationships with publishers, understanding their needs and aligning them with our offerings.
• Deal Negotiation & Closing – Work closely with senior leadership to structure, negotiate, and finalize mutually beneficial agreements.
• Database & Pipeline Management – Oversee the maintenance of a comprehensive publisher database and ensure timely follow-up for acquisition opportunities.
• Performance Tracking – Monitor acquisition metrics, report progress, and refine strategies to achieve company objectives.
• Content & Proposal Development – Draft, review, and refine proposals, presentations, and communication materials to ensure persuasive and professional outreach.

Requirements :

Benefits :

Requirements

Benefits

Requirements

Proven experience in publisher acquisition, business development, or a related sales role in the Ad-Tech industry. Strong network of existing CTV, Web, and In-App publishers is highly preferred. Excellent communication and interpersonal skills, with the ability to build trust quickly. Leadership qualities with experience in guiding and motivating teams. Ability to work independently and collaboratively in a remote environment. Familiarity with LinkedIn and other lead generation or CRM tools is an advantage. Bachelor's degree in Business, Marketing, Communications, or a related field preferred.