Brand & Communication_Head-Healthcare-Gurugram-10 to 20yrs-35 to 50 LPA

Job Description :

The Head of Brand will lead the development and implementation of the hospital's brand strategy to enhance brand equity, patient engagement, and overall visibility in the market. This role is responsible for creating a consistent and impactful brand experience across all touchpoints, ensuring the hospital's mission and values are effectively communicated to patients, stakeholders, and the community.

Key Responsibilities :

1. Brand Strategy Development :

• Develop and implement the hospital's comprehensive brand strategy to enhance brand awareness and reputation.
• Lead the creation of brand guidelines that reflect the hospital's mission, values, and vision.
• Work closely with senior leadership to align the brand strategy with the hospital's overall goals and objectives.

2. Brand Positioning and Messaging :

3. Marketing and Communications :

4. Patient Experience and Engagement :

5. Digital Branding and Social Media :

6. Stakeholder and Community Relations :

7. Brand Analytics and Performance :

8. Leadership and Team Management :

Skills Required

digital branding, Brand Positioning, Marketing, Team Management