Digital Marketing Lead – Astrology & Spiritual Wellness Client

Hiring by : Media Maniacs Group

Location : Noida

Experience : 6–10 Years

Employment Type : Full-Time (On Client Payroll, Under Agency Supervision)

Reporting To : Client’s Management Team & Digital Director – Media Maniacs Group

About the Role Media Maniacs Group is hiring an experienced and performance-driven Digital Marketing Lead for one of our prestigious clients in the astrology and spiritual wellness domain. The selected candidate will work directly from the client’s side but will be mentored and guided by our agency team. The ideal professional should be a strategic thinker with deep executional knowledge across social media, paid campaigns, SEO / SMO, influencer marketing, and brand storytelling.

This is a leadership position for someone who can blend spirituality with digital innovation, manage a small in-house team, and deliver measurable impact on brand visibility, engagement, and lead generation.

Key Responsibilities

Strategic & Performance Marketing

• Build and implement full-funnel digital marketing strategies that drive awareness, engagement, and conversions.
• Plan, launch, and optimize campaigns across Meta Ads, Google Ads, YouTube, and other digital platforms.
• Analyze performance data (CTR, CPC, ROAS, conversion rates) and create weekly optimization plans.
• Collaborate with Media Maniacs’ strategy and creative teams to align campaigns with brand tone and audience insights.
• Manage budgets effectively, ensuring maximum ROI across paid initiatives.

Social Media Leadership

SEO, SMO & Web Management

Influencer & Community Engagement

Team Leadership & Coordination

Desired Skills & Competencies

Preferred Qualifications

Personality Fit

KPIs & Deliverables

Why Join