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AI Marketing Lead (B2B2C)

AI Marketing Lead (B2B2C)

SwirlDelhi, IN
19 hours ago
Job description

About Swirl

Swirl is building the Palantir for Agentic Commerce : a low / no-code platform for enterprises to create multimodal AI agents with observability, governance, and real voice-of-customer context . We work with OEMs across consumer electronics, automotive, appliances and equipment.

The role

Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pipeline. You’ll pair exceptional visual design with crisp product-marketing copy and ship weekly across web, socials, email, and sales collateral.

What you’ll do

  • Ship full campaigns : concept, positioning, creative, landing page, email, organic + paid social; own UTMs and basic analytics.
  • Design system & assets : brand kit, decks, one-pagers, case studies, ads, event / booth collateral, motion snippets.
  • Product marketing : ABM packs, solution briefs, comparison pages, vertical pages; turn SME / customer interviews into clear narratives.
  • Social & “vibe marketing” : founder ghostwriting, carousels / memes / shorts, community posts ( / X / Reddit / YouTube); fast A / B testing.
  • Website : wireframe in Figma; build in Webflow / Framer (or with dev); own conversion experiments.
  • Operate with AI : use AI tools to ideate, write, design, edit, and analyze to 10× output.

What great looks like (90–120 days)

  • Brand kit + reusable templates shipped in 30 days.
  • 2–3 integrated campaigns / month with meeting & pipeline goals .
  • Website hero + 2 key pages refreshed; +30% lift in demo requests.
  • Weekly social cadence (founder + company) with measurable reach / engagement.

    • Must-haves

  • 2–5 years in SaaS / enterprise or tech marketing / design (startup or agency).
  • Portfolio showing : a live landing page, a performing social / carousel, a case study or long-form piece, and a sales / pitch deck.
  • Expert in Figma + Adobe (Ps / Ai; Ae or motion a plus). Strong copywriter (clarity >

    • fluff).

  • Proven end-to-end campaigns with results (meetings / pipeline, CTR / CPC / ROAS, etc.).
  • AI-native and scrappy : ChatGPT / Claude, Midjourney / DALL
  • E, Runway / Descript / CapCut, Perplexity, Notion AI; plus Webflow / Framer, HubSpot / GA4 / Looker, / Google Ads, Apollo / Lemlist, Zapier / Make.

    • Nice-to-haves

    SEO basics, lightweight video / motion, community building, events.

    How to apply (required)

    Email prashant.ramani@goswirl.live with subject “AI Marketing Lead – YourName” and include :

  • Campaign links (2–3) : show design + copy + audience targeting (screenshots or live links).
  • Results : your best campaign’s numbers— meetings booked , pipeline ($) , and any of CTR, reach / engagement, CPC / CPA, ROAS.
  • Product-marketing note (≤300 words) : what PMM strategy & collaterals you led (decks, ABM packs, case studies), with links.
  • Portfolio / linktree + .

    • Hiring process

    Intro (30m) → paid working session (48h) : one-pager + carousel + hero section → portfolio deep-dive → references → offer.

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