Performance Marketing Lead

Location :

Bengaluru (with travel within India, GCC, and South East Asia as needed)

About Opptra

Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels to match local consumer behavior across India, GCC, and Southeast Asia.

Role Mission / Summary

You will

own profitable online growth

for Opptra’s portfolio across categories including Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty. This includes planning, executing, and scaling marketplace and D2C demand engines across India, GCC, and SEA, in close partnership with Global Category Management and Regional teams.

You will be accountable for delivering measurable growth, operational excellence, and strategic insights while balancing

short-term performance

with

long-term brand equity .

Key Responsibilities

1. Marketplace & Channel Mastery

Lead marketplace operations on

Amazon, Flipkart, Noon

(must-have), with exposure to

Shopee / Lazada

and

Meta / Google demand generation

(nice-to-have).

Optimize

PDP content

(A+, ratings / reviews, SEO, promos, pricing) to drive visibility, conversion, and demand during key events.

Manage

search, display, video, and shopping ads —from campaign setup (auto vs manual) to budget pacing, placement tactics, negatives, and day-parting strategies.

Develop

category strategies

including search vs browse dynamics, brand store design, and hero / defend / conquest tactics.

2. Growth Strategy, Experimentation, Planning & Execution

Design and execute

30 / 60 / 90 day plans and OKRs

with clear goals and guardrails.

Prioritize initiatives balancing

quick wins

(PDP fixes, retargeting) with

long-term bets

(AI-driven bidding, attribution dashboards).

Solve marketplace challenges such as ACoS spikes, inventory gaps, or content issues using structured problem-solving.

Lead

growth experiments

(funnel design, test→learn cycles) and turn learnings into repeatable playbooks.

3. Customer Insight & Brand Building

Translate

consumer insights and review mining

into PDP content, bundles, creative campaigns, and lifecycle journeys.

Integrate performance and brand marketing strategies to maximize

share of shelf / search

across online channels.

4. Commercial Acumen & P&L Understanding

Connect marketing decisions to

revenue, margins, contribution, and cash flow .

Analyze

unit economics

including CAC vs LTV, TACoS vs ROAS, platform fees, logistics costs, and promo impacts.

Build

deal / P&L models

and perform scenario planning to allocate resources across countries, brands, and SKUs.

5. Data Rigor & Decision Quality

Leverage

SQL, advanced Excel, or equivalent tools

for data-driven decision making.

Build

attribution models, cohort analyses, and dashboards

to measure effectiveness and guide decisions.

Apply advanced techniques such as

Marketing Mix Modeling and geo-experiments

to optimize channel performance.

Perform forecasting, variance analysis, and communicate trade-offs clearly to stakeholders.

6. Stakeholder Management & Collaboration

Collaborate cross-functionally with

Global Category, Regional (India / GCC / SEA), Supply Chain, Product, Finance, and external partners .

Set expectations, manage dependencies (e.g., inventory, NPI timelines), and drive alignment through

weekly / monthly business reviews (WBR / MBR) .