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Digital Marketing Manager
The Hiring CompanyNew Delhi, Delhi, India2 days ago
Job description4–6 years of experience in Meta & Google Ads, with at least 2 years in fintech / BFSI . Proven experience in lead generation campaigns in regulated industries . Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics . Knowledge of financial advertising restrictions and verification processes . Strong analytical, optimization, and campaign management skills. Experience with loan marketplaces, NBFCs, or digital lending platforms . Multi-language targeting experience (English + regional). SEO and organic growth knowledge to complement paid campaigns. Competitive salary with performance-linked incentives . Leadership role in fintech digital marketing growth . Exposure to lenders, borrowers, and ecosystem partners . Fast-paced, startup culture .
Meta & Google Ads Expert – Fintech
Location : New Delhi | Experience : 4–6 years | Industry : Fintech / BFSI
We are a fintech platform redefining access to secured and unsecured loans for SMEs, business owners, and builders. We are looking for a Meta & Google Ads Expert to drive performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max) .
Key Responsibilities :
- Plan, execute, and optimize end-to-end paid campaigns targeting borrowers, SMEs, CAs, and builders.
- Manage CPL, CTR, ROAS, and loan conversion optimization .
- Build and maintain pixels, conversion APIs, and tracking dashboards .
- Ensure G2 verification and compliance with Meta & Google policies for financial services.
- Collaborate with content, design, and tech teams for integrated growth campaigns .
- Conduct A / B testing for creatives, keywords, and audiences.
- Monitor campaign performance and prepare weekly ROI reports .
Requirements :
Preferred :
What We Offer :
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Digital Marketing Manager • New Delhi, Delhi, India
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