Core Job Responsibilities :
- Give strategic direction to the Region and ensure the achievement of the topline sales number.
- To plan and achieve the sales targets.
- To plan and achieve the distribution targets.
- To control & monitor sales returns, damages, expiry stocks, etc as per company norms.
- Deliver Market Share Goal at Category Level for the Region.
Ensure Financial compliance by way of :
Implementing credit policy and credit controls.Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing).Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives).Plan & Deliver on M&P initiatives.Business Planning for the Region.Monitor market coverage through ASM / TSE and distribution network.Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans.Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet).Attend the JCM of the all ASMs with TSEs at least once a year.Work closely with the Ethical ABMs and RMs of the region.Monitor pipelines across the Region (C&F) and Distributors.Plan & Monitor execution of the secondary sales plan through the ASM Area wise , TSE wise, Brand wise , SKU wise.Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast.Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet.Code of conduct and compliance to stat / regulatory / QA norms.Ensure branch adherence to code of conduct.Ensure branch adherence to sales SOP.Conformation to all financial and administration systems.Compliance to statutory and regulatory norms.Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams.Checks stock hygiene & engages with customers / officials on QA related issues as per organization guidelines.Ensure proper documentation of spends in the branch (SG&A OH and TMM).Provide necessary support to the BU Head trade to run the trade BU.Track competitor activity and create a database for the same.Ensure timely submission of the trade Fc to the BU Head.Ensure timely submission of SG&A Fc to the CMM Head.Develop team through coaching, training and reward management(ref : iimjobs.com)