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Sr. Manager Market Research

Sr. Manager Market Research

AbbVieBangalore, Karnataka, India
30+ days ago
Job description

Key Responsibilities :

  • Summarize and analyse syndicated data to extract meaningful insights trends and translate findings into actionable updates.
  • Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
  • Develop and implement comprehensive market research strategies aligned to business goals.
  • Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
  • Monitor industry trends competitor activities and market dynamics to identify opportunities and threats.
  • Design and conduct primary and secondary market research (PMR & SMR) studies including collaboration with consulting partners as needed.
  • Synthesize and connect internal and external data points to build holistic data-driven analyses to support decision-making.
  • Conduct digital marketing analytics providing insights to guide digital marketing efforts.

Skills :

  • Analytical skills strategic thinking and strong project management capabilities.
  • In-depth knowledge and hands-on experience with market research tools.
  • Experience with platforms such as Hootsuite and Brandwatch. Mandatory technical skills : PowerBI QlikSense Google Analytics MS Excel and SQL.
  • Qualifications : Qualifications :

  • Bachelors degree in Marketing Business Administration or a related field; masters degree preferred.
  • At least 5 years of experience in market research within the pharmaceutical industry with a proven track record of delivering actionable insights.
  • Proficiency with market research methodologies data analysis tools and statistical techniques.
  • Strong analytical and problem-solving skills to interpret complex data sets and translate findings into actionable recommendations.
  • Excellent communication and presentation skills with the ability to convey insights to diverse stakeholders.
  • Demonstrated ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
  • Additional Information :

    AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

    US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more :

    Work :

    No

    Employment Type : Full-time

    Key Skills

    Qualtrics,Quantitative Research,Spss,Data Collection,Microsoft Powerpoint,Research Experience,Survey Design,Qualitative Research,Market Research,Merchandising,Customer relationship management,Data Analysis Skills

    Experience : years

    Vacancy : 1

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    Manager Market Research • Bangalore, Karnataka, India

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