Sr. Manager - Market Research

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Key Responsibilities :

• Summarize and analyse syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.
• Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
• Develop and implement comprehensive market research strategies aligned to business goals.
• Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
• Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
• Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.
• Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.
• Conduct digital marketing analytics, providing insights to guide digital marketing efforts.

Skills :

Qualifications

Qualifications :

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more, visit https : / / www.abbvie.com / join-us / equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :

https : / / www.abbvie.com / join-us / reasonable-accommodations.html

Skills Required

Ms Excel, Powerbi, Google Analytics, Qliksense, Sql, hootsuite