Abbvie - Senior Manager - Market Research

Key Responsibilities :

• Summarize and analyse syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.
• Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
• Develop and implement comprehensive market research strategies aligned to business goals.
• Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
• Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
• Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.
• Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.
• Conduct digital marketing analytics, providing insights to guide digital marketing efforts.

Skills :

• Analytical skills, strategic thinking, and strong project management capabilities.
• In-depth knowledge and hands-on experience with market research tools.
• Experience with platforms such as Hootsuite and Brandwatch.
• Mandatory technical skills : PowerBI, QlikSense, Google Analytics, MS Excel, and SQL.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, or a related field; master's degree preferred.
• At least 5 years of experience in market research within the pharmaceutical industry, with a proven track record of delivering actionable insights.

(ref : iimjobs.com)