Senior Manager, AI Strategy

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Summary :

The Senior Manager, AI / GenAI Marketing Strategy, will be the central expert responsible for defining, piloting, and scaling the use of Artificial Intelligence and Generative AI (GenAI) across the entire marketing function. This role's primary mission is to leverage AI to accelerate high-quality lead generation and drive marketing efficiency, specifically through strategic planning, deep cross-functional partnership, and robust team enablement. This role offers the rare chance to be a pioneer in one of the fastest-changing areas of business.

Essential Functions (Duties and Responsibilities) :

Strategy, Partnership, and Governance

• . AI Strategy Development : Define the 1-3 year AI adoption roadmap for Marketing, identifying high-impact use cases such as campaign design and execution, content, account-based strategies and general marketing team efficiencies.
• . MarTech Partnership & Integration : Act as the AI Product Owner for Marketing, partnering extensively with the dedicated MarTech Team to define technical requirements, ensure successful AI tool integration, and troubleshoot platform compatibility.
• . Design and build agents to be leveraged across marketing within various LLM tools
• . Lead Flow Collaboration : Work closely with the Lead Flow Manager to analyze current flow bottlenecks and optimize AI-driven initiatives (like predictive scoring and dynamic routing) to ensure seamless, high-quality handoffs to Sales.
• . Sales Alignment & Enablement : Partner with Sales Operations to ensure a cohesive and aligned AI strategy across marketing and sales
• . Governance & Ethics : Partner with our legal team to establish guardrails, best practices, and ethical guidelines for GenAI usage, focusing on data privacy, accuracy, and brand compliance across all marketing channels.

II. Enablement and Adoption

III. Technical Oversight and Measurement

Education & Experience Required :

Required Skills & Experience

Preferred Skills & Experience

Skills Required

Cdp, Machine Learning, Data Analysis, Artificial Intelligence, Crm