Job Responsibilities :
- Manage Quant + Qual Research : Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
- Drive Growth Insights : Market sizing, opportunity identification, competitive landscaping, and
market / category entry studies.
Execute with Ownership : Moderate FGDs / IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.Turn Data into Action : Analyze results, synthesize insights, and provide clear, actionable recommendations.Collaborate & Influence : Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.Liaise with agency partners / vendors : Ensure high-quality and timely outputs from external partnersWhat we are looking for :
Experience : 6–10 years in consumer insights / market research (agency + client side mix) preferred but not mandatoryExpertise : Quant & qual research, moderation, survey design, analytics, report writing, insight storytellingMindset : Entrepreneurial, proactive, high ownership, bias for action, problem solverBusiness Acumen : Ability to link insights to growth strategies and influence stakeholdersLanguages : Fluent in English & HindiMobility : Willing to travel for research and market immersions