Content Strategy : Develop and execute the content strategy in alignment with the company s goals and guidelines.
Content Creation : Lead the creation of high-quality written, visual, and multimedia content across all channels, including blogs, website copy, social media, email campaigns, and more.
SEO Optimization : Collaborate with the SEO team to ensure all content is optimized for search engines to improve visibility and drive organic traffic.
Collaboration : Work closely with other departments, including Marketing, Sales, Product, and Customer Support, to ensure content supports business objectives and customer needs.
Brand Consistency : Ensure all content is consistent with the company s voice, messaging, and brand guidelines.
Content Team Management : Supervise and mentor a team of content creators (writers, editors, designers, videographers) to ensure high-quality content production.
Budget Management : Oversee content-related budgets, ensuring efficient allocation of resources and cost-effective production.
Content Governance : Maintain a content library and ensure proper version control, updates, and audits of published materials.
Quality and SLA : Ensure the quality of content is as per client expectations and SLA met 5+ years of experience in content management or content marketing, ideally in a similar industry.
Proven track record of leading content initiatives and managing cross-functional teams.
Strong understanding of SEO and content Exceptional writing, editing, and proofreading skills.
Knowledge of content management systems (CMS) and project management tools.
Ability to work under pressure and manage multiple projects simultaneously.
Strong leadership, communication, and collaboration skills.
Reporting Skills, Word, Excel, Google Sheets, Google Docs, etc.
Experience with an e-commerce marketplace will be a plus
(ref : iimjobs.com)
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Content Lead • Bangalore, India
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