Content Lead

Key responsibilities

Lead & Inspire : Manage and mentor a team of copywriters to produce high-impact content

across digital and print platforms.

Strategize & Execute : Develop content strategies for performance marketing CRM and

landing pages that drive engagement and conversion.

Craft Persuasive Copy : Write and review compelling conversion-driven copy for ads landing

pages CRM campaigns and social media.

Own the Brand Voice : Define and evolve ALLEN's tone of voice across all communication

touchpoints.

Drive Impact : Collaborate with brand design social performance and CRM teams to create

and execute end-to-end campaigns.

Tell Stories That Matter : Champion storytelling that is authentic emotionally resonant and

culturally relevant especially for Tier 2 / 3 audiences.

Transform the Team : Build a culture of creativity collaboration and continuous improvement

within the content team.

Support ATL / BTL Campaigns : Contribute to print media assets including brochures flyers

newspaper inserts and more.

Measure & Optimize : Track performance metrics analyse content effectiveness and stay

ahead of trends in digital and educational marketing.

Qualifications & skills

8-10 years of experience in content leadership and copywriting preferably in Edtech D2C

or consumer brands. Past agency experience is an add-on.

Exceptional command of English and Hindi (written and spoken).

Demonstrated experience in social media content planning and execution across platforms

like Instagram YouTube and Facebook.

Proven success in print media and offline campaigns.

Familiarity with performance marketing and CRM content.

A natural leader who can inspire creativity and deliver under tight deadlines.

A strategic thinker with a sharp eye for detail storytelling and cultural relevance.

Why Join Us

Be part of a brand thats shaping the future of education in India.

Work on high-impact campaigns with national reach.

Collaborate with passionate teams in a fast-paced purpose-driven environment.

Influence the lives of millions through meaningful content.

Key Skills

Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture

Employment Type : Full-Time

Experience : years

Vacancy : 1