Business Development Manager
Job Description :
New Business Development :
- Identify and create opportunities in premium private schools, IB / CBSE / ISCE institutions, top boarding schools, and tier-1 universities.
- Proactively build and manage a target list of high-potential accounts with multi-year revenue potential.
- Build and maintain a high-quality pipeline through strategic networking, referrals, events, and direct outreach.
- Develop deep account intelligence to map decision-making hierarchies and budget cycles.
- Lead first contact through networking, industry events, referrals, and strategic cold outreach.
- Close working with inside sales and on-ground territory mapping to identify new opportunities and ensure 100% market mapping & coverage
Sales Execution :
Initiate the new client acquisition process : market mapping, lead generation, sales funnel building (prospect / research / WITY road-mapping), need analysis, and then collaborating with the regional sales teams for proposal development till deal closure.Manage long, complex sales cycles with multiple high-level stakeholders.Maintain detailed opportunity tracking in CRM to ensure accuracy in forecasting.Consultative Selling & Solution Crafting :
Engage clients with insight-led conversations about how food services can strengthen admissions, parent satisfaction, and brand equity.Work closely with culinary, nutrition, and design teams to create premium, bespoke proposals - from gourmet menus to world-class dining spaces.Integrate health, wellness, sustainability, and cultural sensitivity into pitches for greater impact with discerning clients.Premium Brand Positioning :
Position the company as a strategic partner, not a vendor - emphasising contribution to student well-being and campus brand image.Use storytelling, case studies, and visual mock-ups to help clients visualise elevated dining experiences on their campus.Leverage our brand credentials to gain access to exclusive institutional networks.Market & Relationship Building :
Actively participate in education conferences, parent forums, alumni events, and hospitality expos to network with decision-makers.Build partnerships with architects, education consultants, and facility designers to gain early visibility on new campus developments.Key Performance Indicators (KPIs) :
Sales Pipeline volumeConversion ratesBuyer's Grid quality for pipeline before it goes into proposal developmentNumber of new premium institutional accounts acquired annually(ref : iimjobs.com)