Position : Area Manager - Retail Operations.
Reports to : Head - Retail Business.
Role Summary :
We are looking for a dynamic and driven Area Manager to oversee retail operations across a designated region.
The candidate will be the key interface between our frontline stores and backend functions, ensuring operational excellence, business growth, and seamless communication between all stakeholders.
Key Responsibilities :
Store Operations & Performance :
- Ensure smooth day-to-day operations across all company-owned and franchise stores in the region.
- Drive sales performance, VM standards, SOP adherence, and store staff productivity.
- Monitor inventory levels, shrinkage, customer service, and audit scores.
Stakeholder Liaisoning :
Regular coordination and relationship management with mall management teams, landlords, and franchise partners.Address and resolve operational issues, maintenance needs, and lease / rental concerns in a timely manner.Cross-Functional Coordination :
Act as a bridge between retail stores and internal teams - merchandising, marketing, HR, IT, etc.Ensure timely execution of promotions, launches, VM rollouts, and stock allocations in alignment with central plans.Business Development :
Identify, evaluate, and recommend potential retail expansion opportunities in the region.Conduct feasibility analysis for new stores - both company-owned and franchise.Lead negotiations with landlords / mall developers with support from HO teams.Market Intelligence :
Continuously track and report competitor activities - pricing, promotions, footfalls, expansions, etc.Provide insights for improving customer experience and store-level strategies.Key Requirements :
Graduate / MBA with 6-10 years of relevant experience in multi-store retail operations (fashion / apparel preferred).Strong people management, communication, and problem-solving skills.Hands-on experience in handling franchise relationships and mall coordination.Comfortable with regular travel across assigned geography.(ref : iimjobs.com)