Content Strategist - Influencer

About the Role :

We are looking for a creative and detail-oriented Copywriter to join our Influencer Marketing team. You will be responsible for crafting compelling copy for influencer campaigns, branded content, and creator collaborations that resonate with audiences across social media platforms.

Key Responsibilities :

• Write engaging, platform-specific copy for influencer campaigns (Instagram, YouTube, TikTok, etc.)
• Create campaign messaging, taglines, scripts, captions, and briefs tailored to brand and influencer tone
• Collaborate with the influencer management team to develop creative directions and campaign ideas
• Ensure brand consistency and compliance in all influencer content
• Brainstorm fresh, trend-led concepts to maximize audience engagement
• Edit and refine influencer submissions for clarity, tone, and brand alignment
• Stay updated on digital content trends, social media language, and creator culture

Requirements :

Good to Have :