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LH2 Holdings - Senior Content Strategist

LH2 Holdings - Senior Content Strategist

LH2 Holdings LLCBangalore, India
30+ days ago
Job description

Key Responsibilities :

Content Strategy & Planning :

  • Develop and manage a content calendar aligned with business priorities, campaigns, and product launches.
  • Collaborate with internal stakeholders to ensure consistent and effective messaging across all touchpoints.

SEO Content Creation :

  • Produce high-quality, SEO-optimized content (blogs, web pages, pillar pages) targeting relevant keywords and customer personas.
  • Leverage tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility.
  • Thought Leadership & Corporate Content :

  • Create whitepapers, case studies, newsletters, and executive ghostwritten articles that position Embee as a market leader.
  • Draft bylined articles and op-eds for industry publications in collaboration with leadership.
  • Public Relations & Media Outreach :

  • Collaborate with PR agencies or internal stakeholders to draft press releases, media pitches, and backgrounders.
  • Assist in identifying media opportunities, coordinating interviews, and placing thought leadership content in relevant outlets.
  • Track media coverage and contribute to monthly PR performance reporting.
  • Social Media Content :

  • Craft platform-specific content (LinkedIn, Twitter, etc.) that supports campaigns, product launches, and PR initiatives.
  • Support social amplification of media coverage, interviews, and announcements.
  • Brand Messaging & Tone :

  • Maintain consistency in tone and messaging across all content formats.
  • Help evolve messaging frameworks based on product / market changes.
  • Performance Monitoring :

  • Analyze content and PR metrics such as engagement, traffic, backlinks, media placements, and brand mentions.
  • Recommend improvements based on performance insights.
  • Cross-functional Collaboration :

  • Partner with design, digital, product marketing, and sales teams to produce multimedia content and integrated 4-6 years of experience in B2B content marketing, ideally within the SaaS or technology sector.
  • Proven exposure to PR functions such as press release writing, media coordination, or corporate communications.
  • Strong writing portfolio including blogs, whitepapers, media articles, and executive communication.
  • Solid understanding of SEO, digital content trends, and B2B customer journeys.
  • Excellent command over language, grammar, storytelling, and brand positioning.
  • Familiarity with CMS and marketing tools (WordPress, HubSpot, Pardot, SEMrush, etc.
  • (ref : iimjobs.com)

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