Integrated Marketer / Content Strategist

Key Responsibilities :

• Content Strategy Development :
• Develop and implement a comprehensive content strategy aligned with business goals and audience needs.
• Conduct research to understand target audiences, industry trends, and competitive landscape.
• Define content goals, KPIs, and success metrics.
• Content Creation and Management :
• Plan, create, and oversee the production of content across various channels (email, performance marketing, website and all other channels formats (e.g., blog posts, videos, social media, email campaigns, whitepapers, infographics).
• Ensure all content is consistent with the brand voice, style, and tone.
• Manage editorial calendars to ensure timely delivery of content.
• SEO and Optimization :
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Use analytics tools to track content performance and make data-driven recommendations for improvement.
• Collaboration and Communication :
• Work closely with marketing, design, and product teams to ensure content aligns with broader campaigns and initiatives.
• Coordinate with external writers, designers, and agencies as needed.
• Audience Engagement :
• Develop strategies to engage and grow the audience across digital platforms.
• Monitor audience feedback and adjust content strategies accordingly.
• Content Governance :
• Establish guidelines for content creation, including tone, style, and formatting.
• Ensure all content adheres to legal and ethical standards.

Qualifications :

Preferred Skills :

Key Traits for Success :

Skills Required

Hubspot, Marketo, Google Analytics, Seo