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Account Strategist
ConfidentialBengaluru / Bangalore30+ days ago
Job descriptionAssist with pre-launch tasks including, but not limited to : communicating asset requirements, IO generation, Deal Desk approvals, etc. Liaise with AdOps team to collect assets. Build campaigns, and provide proof of concept via client-ready launch reports and / or screenshot decks. Monitor campaign pacing on a daily, weekly, and monthly basis. Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack. Proactively make recommendations to hit the pacing and / or performance goals of the client s advertisers. Hands-on daily / weekly campaign optimization. Pull and analyze data to compile compelling and actionable insights that move the advertisers business forward. Create polished, advertiser-ready wrap reports and QBRs. Provide support and expertise to clients directly via Zoom, Email, and / or Slack communications. Provide out-of-office coverage for Client Account Managers. Lead weekly or bi-weekly client calls and capture follow-ups. Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training, and / or bugs). Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams. Proactively identify areas of improvement and continued career development. Direct Sales or Account Management experience, especially in an upselling environment. Strong understanding of performance and brand advertising metrics (ie. CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach Frequency). Expert skills with Excel and / or Google Sheets and delivering actionable insights. Experience with Insights platforms like ComScore and Brand Watch. Experience creating reports and dashboards with multiple sources of data. Understanding of digital measurement solutions. Ability to cultivate strong relationships with Sales partners. Exceptional communication and collaboration skills QA Mindset and High attention to detail. 2+ Years of Experience in Digital Marketing. Setting up campaigns from scratch. Understanding the performance of campaigns. Hands-on experience working on reports and Screenshots. Experience using MS OFFICE Tools. Optimizations. Should be a pro in suggesting optimization ideas.
Job Description :
- We re looking for a highly motivated individual to support the client - A US-based social media platform looking to grow its existing and future client base. As an Account Strategist, you will be responsible for assisting Client Account Managers in your designated vertical and region to meet clients advertising objectives and grow revenue through a combination of performance-driven and awareness-driven campaigns.
- The Account Strategist is responsible for managing and delegating the work appropriately and focusing on strategic activities that will directly support Client Account Managers in driving revenue.
Responsibilities :
What We Expect from You :
Mandatory Skills :
Skills Required
Bidding, Data Analysis, Seo
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Strategist • Bengaluru / Bangalore
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