IN_RBIN_User Online Manager_Webshop Marketing Manager

§Responsible for the development and implementation of the D2C  marketing strategy for Asia Pacific and Africa  incl. guardrails and in line with PT's marketing guidelines for PRO & DIY

§Lead, develop, and evolve the  D2C marketing strategy and supporting material  (e.g., toolkits, briefs, and messaging frameworks)

§Responsible for all  Launch and Product related activities  and creates specific promotions, SKUs and offerings for Users

§ Ownership of Value Propositions  of the D2C Channels, including continuous research of User Needs and Competitor VPs

§Develop, monitor and act upon KPIs for the regional D2C marketing teams to support effective execution of marketing strategies

§Create Paid Media and Advertising Strategy to continuously improve customer engagement, and to drive traffic and conversion to the D2C stores

§Act as a business partner for the D2C analytics team by supporting and initiating marketing analyses

§Ensure that all regional D2C marketing communications are in line with BU-owned brand guidelines and global D2C marketing guidelines

§Track and analyze user behavior over the customer life cycle

§Manages post-purchase-experience improvements and is responsible for 1to1 / CRM communication via all common communication channels in line with defined BU responsibility split and user data ownership

Qualifications

• BE , MBA (Preferred)
• Any graduate with Masters
• Overall 5 to 10 yrs of experience, with 3-5years of relevant experience

Additional Information

Skills Required

IN_RBIN_User Online Manager_Webshop Marketing Manager