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Galaxy Web Links - Manager - Brand Marketing

Galaxy Web Links - Manager - Brand Marketing

Galaxy Web Links LimitedBangalore, India
2 days ago
Job description

Responsibilities :

Brand Strategy & Identity :

  • Define, strengthen, and evolve the brands positioning, tone, and visual identity across channels.
  • Ensure brand consistency across all internal and external communications, including digital, print, and events.
  • Translate complex concepts into clear, engaging narratives that resonate with diverse audiences.

Campaigns & Content :

  • Conceptualize and execute brand campaigns that drive awareness, engagement, and affinity.
  • Collaborate with creative, design, and product teams to bring campaigns to life across multiple platforms.
  • Manage the brand calendar and ensure timely execution of key initiatives and launches.
  • Develop storytelling frameworks for social media, blogs, videos, and PR features.

    • Social Media & Digital Presence :

  • Own social media strategy and execution from content ideation to community engagement and analytics.
  • Create content that reflects brand personality, including posts, memes, and thought leadership pieces.
  • Track performance across platforms and optimize based on insights and trends.

    • PR, Media & Thought Leadership :

  • Build and maintain relationships with media, influencers, and key partners.
  • Craft compelling press releases, media pitches, and brand stories.
  • Support leadership and subject-matter experts in developing thought-leadership content.

    • Data, Insights & Optimization :

  • Monitor brand perception and digital sentiment across channels.
  • Use data to evaluate campaign performance and audience engagement.
  • Present actionable insights and recommendations to improve brand reach and effectiveness.

    • Required Skills & Qualifications :

  • 3-6 years of experience in brand marketing, communications, or related roles.
  • Proven ability to craft and execute creative campaigns across digital ecosystems.
  • Strong grasp of storytelling, brand identity, and audience engagement.
  • Excellent communication and copywriting skills both strategic and creative.
  • Deep understanding of major social media platforms (LinkedIn, Instagram, X / Twitter, YouTube, etc.)
  • PR and media experience from drafting press releases to managing journalist relations.
  • Comfort with analytics tools to interpret performance data and refine strategies.
  • Ability to work cross-functionally with product, design, and marketing teams.

    • Preferred Qualifications :

  • Experience in a fast-paced tech, startup, or digital-first environment.
  • Familiarity with tools such as Google Analytics, Sprout Social, HubSpot, or similar platforms.
  • Creative mindset with a pulse on digital culture, trends, and emerging platforms

    • (ref : iimjobs.com)

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    Manager Brand Marketing • Bangalore, India